Liya's Crewcuts

J.Crew partners with Liya Kebede to carry her handmade children's collection, Lemlem
Thursday, March 19, 2009

(NEW YORK) When J.Crew creative director Jenna Lyons and team met supermodel, mother of two, and International Goodwill Ambassador Liya Kebede, a relationship was born. Lyons approached Kebede to appear in the April catalog, but both quickly realized their relationship needn't end there. The product of their partnership? Not only will Kebede be the first model to be the exclusive face of a J.Crew catalog, but J.Crew's Crewcuts line will pick up pieces from the model's handmade children's clothing line, Lemlem. Lemlem (the name means "to bloom") was launched by Kebede in 2007, with all of the pieces made by hand from natural cotton in her native Ethiopia. The line will be available at Crewcuts store locations and at jcrew.com beginning in April.